The concept of social networking has been growing exponentially in the last few years with sites such as MySpace, Facebook, Digg, and now Twitter. For those who are wondering just what Twitter is, it is a form of social networking known as “micro-blogging”. It is similar to updating your Facebook status. 
Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages. People write short updates, often called "tweets" of 140 characters or fewer. These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search.
The Twitter craze is catching on slowly but surely, but some may question the need of yet another social networking site. The value of Twitter is the quick exchange of short pieces of information, like texting on a cell phone. People can provide relevant information to their peers, without engaging in long conversation.
Individuals primarily use the micro-blog, but businesses are also beginning to “tweet” to their customers. Dell is one of the most successful companies, attributing over a million dollars from micro-blogging on Twitter. Companies can use the service to keep customers informed on their latest promotions, as well as offer site-specific deals. As Twitter becomes more mainstream, more companies will begin to see the inherent value of quick communication with their potential consumers.
Blogging, and now micro-blogging are here to stay. I encourage everyone to get on and start “tweeting”.
By the way, follow me on Twitter at: http://twitter.com/Schmurgen
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